Dove established its brand new Firming shower and skincare variety of items, employing Lexis to conduct a PR campaign. Whenever Lexis discovered that the campaign’s advertisements utilized genuine ladies with a selection of human anatomy forms, in the place of expert models, it made a decision to utilize the advertisement being a news hook to create coverage. Goals
To operate a vehicle product sales of Dove. To mention to people that Dove’s advertising is groundbreaking and it is good for females’s self-esteem.